CertiVox specializes in content encryption, content commerce and digital rights management. CertiVox is a private company with offices in the British Isles and San Francisco, California.
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Instead of a pure DRM protected container, CertiVox delivers the content in its own player, exanding on the "App" trend set forth by Apple with its iPhone and iPad platforms, where there is no need to distinguish between the "App" and the content any more. This makes a real difference with regards to compliance and security; the ability to audit the activities of the user, tracking content app activity. The player has an additional advantage: it can be used to display targeted advertising / branding, using the audit capability for establishing profiles of the recipient's preferences. In some sense, CertiVox, with its new technology, is able to transfer online marketing to offline usage.
- Prof. Dr. Sachar Paulus (Kuppinger & Cole), ex-SVP Security SAP
